McQueen Bee

Raquel Zimmermann McQueen Campaign Photographed by David Sims

Raquel Zimmermann in the McQueen Campaign Photographed by David Sims

We all do it, fantasize about what exactly we would do if we were to be so burdened (ha!) to have an outrageous amount of money at our disposal. I do this frankly too often, it’s embarrassing really.  When this recurring dream strikes me, I suddenly picture myself standing, smiling in Bond Street ready to be laden down with glorious shopping bags and thinking ‘where would I like to blow this money most?’ The first place that springs to mind is McQueen, one of my favorite fashion houses and probably one of my first discoveries that really ignited my appetite for all things pertaining to fashion. Although the brand may have changed slightly since my first McQueen moment, and the genius whose name the brand bears is no longer with us, I still think that Sarah Burton has managed the impossible job of taking up the mantle that McQueen left behind. This year’s spring summer collection is yet another example of this being true.

Burton has yet again found something new and interesting to put on the catwalk with out compromising the identity of the brand as this collection explores “femininity […] and the idealization of the female form.” through looking at corsets and cages however I think the outcome this time is slightly different. There is a sense of female empowerment as Burton uses the oldest natural metaphor for this in the book, the idea of ‘Queen Bee’ where power and femininity can be embraced together. The strong structure of the clothes that emphasize the feminine form married with the theme of wasps, bees and hives can be seen throughout in the prints, caramelized honey–like accessories and the caging which makes bee-keeper the new sexy.